Russell Wilson has launched a charity foundation that will aim to take on worthy causes, such as raising money in support of victims of domestic violence.
‘Why Not You’ Foundation
The quarterback for the Seattle Seahawks has founded the ‘Why Not You’ Foundation, a charity foundation that will take on various causes. In light of the allegations of domestic violence running rampant through the NFL, he foundation has chosen to focus on the hot-button topic via a viral video campaign.
“Pass the Peace”
During the video, Wilson nominates Derek Jeter and Justin Timberlake to “Pass the Peace” by donating $2 to the National Domestic Violence Hotline as well as nominate two friends to encourage spreading the word. A similar campaign, the “Ice Bucket Challenge” was recently highly successful in spreading the word about ALS.
Directly Addressing Domestic Violence
Wilson wrote an op-ed piece for the newly launched “Players Tribune,” a publishing platform of Derek Jeter’s. In it he directly addresses the issue of domestic violence in the NFL, writing that he was a bully growing up until realizing the error of his ways. Wilson, the site’s first Senior Editor.
“As NFL players, we do not play a gentle game. But our hits, our anger, our aggressive behaviors need to be regulated and confined to the field. Recent incidents of domestic violence have forced The League, its fans and the players to take a hard look into our collective conscience. To be honest, many NFL players are reluctant to address such a sensitive issue. How do you fix a problem so big and complex? How do you speak about something so damaging and painful to families?”
The launch of this campaign coincides with the start of Domestic Violence Awareness Month.
Source: Time.com, NFL Player Launches Viral Campaign to Support Domestic Abuse Survivors, October 2, 2014
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